Posted on: 2024-03-26

"splash"


Ads can suck my dick

Fuck. why?

A lifelong aspiration of mine, however an eternally imperfect and asymptotic one, is to never see advertisements or their mutations and offspring in my daily affairs.

The motivation for which, I presume to be my desire for freedom from influence. Specifically, a degree of liberty from external influences that have a higher liklihood of not having my interests to heart. Freedom from all influence of any kind is obviously impossible - I am still influenced by freinds, food, the weather, noises, ad infinitum - but I have such strong aversion to advertisements due to their blatant disregard of subtlety for this influence and, more emphatically, their insulting conceptualization and subsequent exploitation of human decision-making. I will avoid dissecting the epistomology of both the word itself and advertisements. But by definition, an advertisement is trying to generate a return, probably through a monies-based exchange, but sometimes via awareness, or perhaps some emotional state for or against a conceptual idea that the advertisers choose. All of which are written for the lowest common denominator.

I defend that final sentence above by the nature of incentives, I further posit the following: At its best, advertisements are a fundamentally flawed art form where sacrifices in artistic(read: creative) decisions are trivially accepted to adhere instead to its primary function: generating ROI. At its worst…:

“Hey! Look at me! Burger! Boobies! Don’t stop, don’t think! Just buy!”

I am already ashamed of my enslavement to my primitive, overly-biological-and-reproduction-focused brain (colloquially: monkey brain). I am constantly fielding innate advertisements for nourishment, sex, companionship - these are strong enough, even debilitating at times - why exacerbate these already ubiquitous desires or go on inventing new ones? Even ‘thought-provoking’ commercials are merely trying to push the consumer into some easily monetizable headspace, after which something can be sold. Curiousity is a common adspace used: “Huh - does it really work like that? dOeS rEd BuLl acKtUalLY gIVe yOu WIngS?”

Despite this, the fastest way from A to B is a straight line - good ads know that, so they don’t bother to complicate things. Efficiency. Boy do we love efficiency. We can hardly afford bends in our line to any folly ‘creative process’! We only oblidge so long as they make the journey along the line faster!

Bad art makes for a good ad; Good art makes for a bad ad. Good art; good ad is almost always just bad art, since good art is thought-provoking at it’s core and good ads must do the opposite.

Advertising is a morally bankrupt industry, and is not alone either in this accolade. But, it does hold particular contempt in my eyes for its manipulative, even insulting tendancies.

Or to convert this entire post into a succinct phrase: Ads can suck my dick.